Koru & IvySTART FOR $99
Koru & Ivy

BEAUTY · AESTHETICS · AI-POWERED PLATFORM

Rooted in Strategy. Powered by Intelligence.

The AI-powered platform built exclusively for aesthetic service providers ready to scale with intention — modular, no long-term contracts, always in your control.

Start for $99 — No Commitment

$10M+

Revenue Generated

1,500+

Businesses Coached

5+

Years of Excellence

Luxury CEO — Chanel, MacBook, gold rings
Two women collaborating with iPad
Luxury lifestyle — Bentley, diamond rings
May you find the courage to disappoint people who expect you to stay small.
START FOR $99

Koru & Ivy

PMU ArtistsSMP ArtistsHair StylistsHair ExtensionsHair BraidersTattoo ArtistsMedical SpasLymphatic DrainageBody ContouringBotox & FillerMedical Grade FacialsNon-Surgical FaceliftsHair ReplacementAesthetic DentistsAesthetic SurgeonsGLP-1 ProvidersPeptide ProvidersPMU ArtistsSMP ArtistsHair StylistsHair ExtensionsHair BraidersTattoo ArtistsMedical SpasLymphatic DrainageBody ContouringBotox & FillerMedical Grade FacialsNon-Surgical FaceliftsHair ReplacementAesthetic DentistsAesthetic SurgeonsGLP-1 ProvidersPeptide Providers
Luxury women in business — Koru & Ivy coaching
YSL, coffee, luxury magazine — aesthetic lifestyle
Vogue magazine, MacBook — becoming CEO aesthetic

"Intentional Growth. Real Results."

ABOUT KORU & IVY

Where Aesthetic Excellence Meets Business Mastery

Koru & Ivy was built for the aesthetic service provider who is exceptional at their craft — and ready to build a business that matches that level of excellence.

We combine AI-powered tools with proven business strategy to help PMU artists, medical spa owners, hair professionals, and aesthetic practitioners grow with intention — not guesswork.

Our platform is modular, in your control, and built around the belief that you deserve the same caliber of strategy that Fortune 500 companies have — without the complexity or the burnout.

$10M+

Revenue Generated

1,500+

Businesses Coached

5+

Years of Excellence

FREQUENTLY ASKED QUESTIONS

Everything You Need to Know Before You Start.

If you are a beauty or aesthetics professional who is exceptional at your craft and ready to build a business that matches your skill — yes, this was built for you.

Koru & Ivy was designed specifically for permanent makeup artists, scalp micropigmentation artists, lash technicians, hair stylists and extension specialists, nail technicians, medical spas and aesthetic injectors, body contouring and lymphatic drainage specialists, non-surgical facelift providers, aesthetic surgeons and dentists, chiropractors, and GLP-1 and peptide wellness providers.

Whether you are newly certified and building your client base from scratch, a solo practitioner ready to scale, or an established provider looking to systemize and grow — this program meets you exactly where you are. If you offer a high-ticket service and want a consistent, predictable flow of qualified clients, this is for you.

You don't need to be. This program was built for beauty & aesthetics professionals — not tech experts. If you can use your phone and follow step-by-step instructions, you have everything you need.

Your GoHighLevel snapshot comes pre-built. You're not building a system from scratch. Your automations, workflows, and pipelines are already set up and ready to install. Every lesson is clear, detailed, and made for real people — no tech jargon, no assumed knowledge.

And when you get stuck, help is right there. The 1:1 Technical Support session exists specifically for moments like this. Technology is a tool. We'll make sure it works for you.

Your GHL system includes a done-for-you AI Appointment Setter that engages incoming leads, qualifies them, and moves them toward a booked appointment automatically. During your Tier 2 or Tier 3 onboarding, the setter is configured and calibrated specifically to your services, your pricing, your calendar, and your business.

Like any AI system, it performs best when it is trained on your specific context — which is exactly what the onboarding process is designed to do. Once calibrated, it works for you around the clock, without you manually chasing every inquiry.

No more leads going cold while you are with a client. No more missed opportunities because life got busy.

Yes — and without penalty for Tier 1 and Tier 2. Both operate month-to-month with no long-term contracts. Cancel, pause, or upgrade whenever you are ready.

Tier 3 requires a 90-day minimum commitment because our media team is actively managing your campaigns and building your ad account from day one. A 90-day window gives the campaigns time to optimize and deliver real results. After 90 days, Tier 3 continues month-to-month.

You are always in control. The platform is modular — you are never paying for more than you need.

We hear this all the time — and honestly, it makes complete sense. Most beauty & aesthetics professionals who've tried Meta Ads on their own, or handed them off to a generic marketing agency, didn't get results. Not because ads don't work, but because the strategy behind them was missing.

Running ads without the right offer, the right targeting, the right creative, and a conversion system to back them up is like turning on a faucet with no pipe. The budget flows — and nothing comes out the other end.

Here's what's different with Koru & Ivy: the ads are only one piece. Our program builds the entire system — your offer, your avatar, your messenger script, your phone consult framework, your GHL follow-up automations, and your AI appointment setter — before a single dollar goes toward ads. When all of that is in place, the ads have somewhere to land.

Ads didn't fail you. The system around them did. That's exactly what we fix.

That's the right question to ask — and we're going to give you an honest answer.

Results depend on where you're starting, how consistently you implement, and which tier you're on. Students who follow the program and put in the work consistently see meaningful momentum within their first 30 to 60 days — inquiries coming in, leads engaging, consultations booking.

Your tier shapes your speed. Foundations Mastery gives you the training and AI tools to implement at your own pace. Attraction Mastery adds a campaign built by our team with weekly reviews. Acceleration Mastery removes the biggest variable of all — done-for-you.

What we can promise is this — the system is proven, the support is there, and you are never figuring it out alone. The best time to start was yesterday. The second best time is today.

Yes — and you're actually in the best possible position. Starting with the right system means you're building on a solid foundation from day one, instead of spending months undoing bad habits and expensive mistakes.

Tier 1 Foundations Mastery was designed specifically with newer providers in mind. For $99 a month you get access to all training modules, your Content Director and Meta Ads Strategist AI bots, and a clear step-by-step path to building your client base the right way. You don't need an existing following, a big ad budget, or years of experience. You need a strategy, a system, and the willingness to put in the work.

The providers who wish they'd started sooner all say the same thing — the sooner you build the foundation, the faster everything else compounds.

This isn't another program to add to your list — it's the system that replaces the scattered, time-consuming guesswork you're already doing.

Koru & Ivy is self-paced and modular by design. There's no live schedule to keep up with, no pressure to consume everything at once, and no one-size-fits-all curriculum that forces you through content you don't need right now. You move at your pace, focus on what's most relevant to where you are, and implement as you go.

And the higher your tier, the less time you spend on execution. Attraction Mastery adds a team-built campaign with weekly guidance. Acceleration Mastery handles your Meta Ads entirely. The platform is designed to give you more time — not take it.

You don't need one — especially not at the start. What you need is a system that makes every dollar you do spend work as hard as possible.

Many of our students start with modest daily ad budgets and see strong results because the rest of the system — their offer, their targeting, their messenger script, their GHL automations, their consultation framework — is built to convert. A well-structured $10/day campaign with a proven system behind it will consistently outperform a $100/day campaign running without one.

As your results grow and your closing rate improves, you'll have the data and the confidence to scale your spend strategically.

Yes. Because Tier 3 includes done-for-you Meta Ads management, we accept a limited number of clients and review every application personally. This protects the quality of results for everyone in the program.

To apply, you will complete a short qualification form and submit a Brand Context Sheet — a comprehensive intake document that allows our media team to build your campaigns from day one with precision. If your application is approved, we will schedule a brief onboarding call before activating your account.

Tier 3 requires a minimum of $8,000 per month in current client service revenue and a committed ad spend of $1,000 or more per month, separate from the Koru & Ivy management fee. If you are not quite there yet, Foundations Mastery or Attraction Mastery will get you ready.

Most marketing agencies will take your budget, run generic ads, and hand you leads with no system to convert them. They don't know your industry, they don't understand high-ticket beauty & aesthetics sales, and they're not invested in what happens after someone clicks your ad.

Koru & Ivy is different in three fundamental ways. First, everything is built specifically for beauty & aesthetics professionals — the strategy, the scripts, the frameworks, and the AI bots are all trained on real results from providers exactly like you. Second, you own the system. The skills, the GHL snapshot, the automations, the knowledge — they're yours, permanently. Third, you're supported at every layer — from self-paced training and on-demand AI coaching to optional 1:1 sessions when you need a real expert in your corner.

Agencies charge thousands per month for a fraction of what this platform provides — and when you stop paying them, you're left with nothing. Koru & Ivy builds something that compounds over time.

Still have questions? We're here.

Start for $99 — No Commitment

THE ASCENSION PATH

Your Growth, Your Pace.

Three tiers. One mission. Start with the foundation, add guided ads when you're ready, or hand the whole engine off at the top tier.

01

TIER 01

Foundations Mastery

"Build the system. Own your growth."

The complete AI-powered business system for beauty & aesthetics professionals. 9 training modules, a pre-built CRM, and two Custom AI bots that act as your content director and ad strategist — available 24/7.

$99/month

NO CONTRACT · START TODAY

  • 9 training modules — 100 lessons covering every part of business growth
  • Content Director AI — your 24/7 content strategist & brand voice guide
  • Meta Ads Strategist AI — campaigns, targeting, and ad copy guidance
  • Pre-built GoHighLevel CRM snapshot — plug in, not build from scratch
  • Brand positioning & messaging framework
  • Month-to-month — cancel anytime, no penalty
Start for $99

NO CONTRACT · START TODAY

02
FOUNDING COHORT — 25 SPOTS

TIER 02

Attraction Mastery

"We build your ads. You drive. We guide."

Everything in Foundations Mastery, plus your Meta ads campaign built by the Koru & Ivy team. Weekly Loom reviews of your metrics, group Q&A, and a private Slack channel. You stay in the driver's seat — we make sure you know exactly what to do.

$1,111/monthFOUNDING

Then $1,497/mo after founding cohort fills

FIRST 25 CLIENTS LOCK IN FOREVER

IMPORTANT

Requires $30/day ($900/mo) committed ad spend

This is separate from the monthly program fee. Clients who cannot commit to this are redirected to Tier 1.

  • Everything in Foundations Mastery
  • Full Meta ads campaign built by the Koru & Ivy team
  • Weekly individual Loom review of your ad metrics (async, Monday delivery)
  • Weekly group Q&A call — 60 min, live, recorded
  • Monthly group training — Module 5 applied to real accounts
  • Individual Slack channel — business hours, 24-hr response SLA
  • Top 1% Sales Coach AI bot
  • Top 1% Setter Coach AI bot
Join the Founding Cohort — $1,111/mo
03
APPLICATION REQUIRED — LIMITED AVAILABILITY

TIER 03

Acceleration Mastery

"We run the engine. You see the clients."

Our highest-touch tier. We manage your Meta ads completely — you focus on your craft. Includes everything in Tier 2 plus the Ivy AI Appointment Setter, fully configured for your services. Limited availability. Application required.

$2,497/month

3-MONTH INITIAL COMMITMENT · THEN MONTH-TO-MONTH

  • Everything in Attraction Mastery
  • Fully managed Meta Ads — our team runs your campaigns
  • Ivy AI Appointment Setter — configured & calibrated to your services
  • Brand Context Sheet onboarding — campaigns built from day one
  • Private Slack access — real-time support
  • Funnel support & refinement
  • Reactivation & appointment confirmation campaigns

QUALIFICATION REQUIREMENTS

  • Currently generating $8,000+ per month in revenue
  • Committed to $1,000+ per month in ad spend (separate from Koru & Ivy fee)
Apply for Tier 3

3-MONTH INITIAL COMMITMENT · THEN MONTH-TO-MONTH

Tier 1: Month-to-month, no contract, cancel anytime. Tier 2: Month-to-month after founding cohort. Requires $30/day minimum ad spend commitment.

Tier 3: 3-month initial commitment required. Month-to-month thereafter. Application and qualification review required. Must be generating $8K+/mo in revenue and committed to $1K+/mo in ad spend.

FIND YOUR FIT

Which Tier Is Right for You?

Not sure where to start? Use this guide to find the tier that matches exactly where you are — and where you are going.

TIER 01

Foundations Mastery

$99/month

THIS IS FOR YOU IF

  • You are newly certified or in your first 1–2 years of business
  • You are building your client base and want a proven strategy from the start
  • You want AI-powered guidance without a large monthly commitment
  • You are not yet running paid ads but want to learn the right way
  • You want to understand your brand, your offer, and your messaging before spending money on ads

NOT THE RIGHT FIT IF

  • You are already generating $5,000+ per month and need automation and conversion systems
Start for $99

TIER 02

Attraction Mastery

$1,111/mo founding · $1,497/mo after

THIS IS FOR YOU IF

  • You are ready to run Meta Ads and want our team to build your campaign from scratch
  • You want weekly Loom reviews of your ad metrics and a team to guide your decisions
  • You can commit to $30/day ($900/mo) in ad spend separate from the program fee
  • You want to own and understand your ad engine long-term — not permanently hand it off
  • You are generating revenue and ready to scale it with paid traffic

NOT THE RIGHT FIT IF

  • You cannot commit $30/day in ad spend — Foundations Mastery is the right starting point
  • You want someone to make all the decisions for you — that is Tier 3
Join the Founding Cohort

TIER 03

Acceleration Mastery

$2,497/month

THIS IS FOR YOU IF

  • You are generating $8,000+ per month in client service revenue
  • You have an active booking system in place
  • You are committed to a minimum $1,000/month in ad spend
  • You want done-for-you Meta Ads management — not just guidance
  • You are ready to delegate the business engine and focus on your craft
  • You understand that results require a 90-day runway and you are ready to commit

NOT THE RIGHT FIT IF

  • You are not yet at $8,000/month — Foundations Mastery or Attraction Mastery will get you there
Apply Now
MacBook on marble desk with coffee — Ivy AI Appointment Setter

MEET IVY

Your AI Appointment Setter. Working while you sleep.

The moment a lead comes in through your Meta Ads, Ivy goes to work — responding within minutes, qualifying the prospect, and moving them toward a booked consultation or a fully confirmed appointment with deposit collected.

No more leads going cold because life got busy. No more following up manually at midnight. Ivy handles the conversation so you can stay focused on the work you love.

Responds to every lead within minutes

24/7 — weekends, evenings, holidays

Qualifies and books consultations

Moves leads through your pipeline automatically

Collects deposits on confirmation

Reduces no-shows before they happen

TIER 3 — ACCELERATION MASTERY

THE PLATFORM

5 CustomGPT Bots. One Platform.

These are the exact AI tools our team uses in-house — now available exclusively for you. Each bot is a Custom AI trained for the aesthetic industry, built to give you expert guidance on demand. Ask questions, upload calls, refine scripts, and get real answers — whenever you need them.

01Tier 1+

Top 1% Content Director

Your custom AI content strategist. Ask it anything about your content strategy, get caption ideas, refine your brand voice, and plan your content calendar — available 24/7, trained for the aesthetic industry.

Content StrategyBrand VoiceSocial Media
02Tier 1+

Top 1% Meta Ads Strategist

A custom AI trained on real paid ads data. Ask it how to structure your campaigns, what to target, how to write ad copy, and how to optimize your spend — without paying agency retainers for basic guidance.

Paid AdsMeta StrategyAd Optimization
03Tier 2+

Top 1% Appointment Setter

A custom AI for refining your booking conversations. Upload your DMs, practice your scripts, and get instant guidance on how to respond to inquiries — so you can convert interest into booked appointments with confidence.

Script RefinementDM GuidanceBooking Conversations
04Tier 2+

Top 1% Sales Closer

A custom AI trained on real consultation calls. Upload your calls, refine your closing scripts, handle objections, and learn how to communicate your value — so you walk into every consultation ready to close.

Script RefinementObjection HandlingConsultation Prep
05Tier 3

Top 1% CEO Coach

Strategy and answers drawn from hundreds of hours of real 1:1 CEO coaching sessions — available whenever you need them. Ask it business questions, work through decisions, and lead with the clarity of a seasoned CEO.

CEO StrategyBusiness PlanningLeadership
06

Training Modules + Optional Add-Ons

All training modules are included from Tier 1 — a structured curriculum that builds your business systematically. When you're ready, add Technical Support, Meta Ads Audits, Content Creation, or CEO Coaching Calls.

Training ModulesTech SupportMeta Ads AuditContent CreationCEO Coaching

WHO WE SERVE

Built for Every Aesthetic Provider

Whether you're a solo artist or running a multi-location practice, our platform is tailored to your specific service category and growth stage.

Luxury lifestyle detail — for PMU artists scaling their business

Permanent Makeup

PMU ArtistsMicrobladingPowder BrowsLip BlushingLash Enhancement
Vogue and laptop — for hair professionals growing their brand

Hair & Scalp

Hair StylistsHair ExtensionsHair BraidersSMP ArtistsHair Replacement
Two women in luxury setting — for medical aesthetics providers

Medical Aesthetics

Medical SpasBotox & FillerNon-Surgical FaceliftsMedical Grade FacialsAesthetic Surgeons
CEO at laptop with coffee — for body contouring and wellness providers

Body & Wellness

Body ContouringLymphatic DrainageGLP-1 ProvidersPeptide ProvidersWellness Clinics
Luxury woman — Chanel, MacBook, gold rings, for specialty aesthetic service providers

Specialty Aesthetics

Tattoo ArtistsAesthetic DentistsSkin Care SpecialistsLash & Brow ArtistsNail Artists
Luxury lifestyle — YSL coffee, aspirational details

YOUR CATEGORY

Don't see your specialty?

We work with all aesthetic and beauty service providers. If you serve clients who want to look and feel their best, we can help you grow.

Start for $99

"I've spent my life building, scaling, and transforming businesses. Every reinvention requires risk — but it also unlocks resilience."

MY STORY

From Survival to Strategy: How Reinvention Became My Superpower.

I didn't grow up around boardrooms or business plans. I grew up surrounded by animals — foxes, peacocks, even a monkey I raised from age ten. My father was a rescuer. He taught me that anything broken could be rebuilt with patience and care.

By twelve, I was cleaning kennels and managing ledgers. By twenty, I was putting myself through college while working until 2 a.m. By thirty, I was helping take a software company public. And by forty, I was building a luxury spa during one of the worst economic collapses in U.S. history.

Now, at the helm of Koru & Ivy, I'm rebuilding again — this time creating what I believe the future of marketing should be: AI-powered, but human at its core. Built for freedom, not burnout.

Coleen Weeks — CEO, Koru & Ivy

FOUNDER & CEO

Coleen Weeks

Coleen Weeks — CEO authority

THE PHILOSOPHY

This isn't about hustling harder. It's about building smarter.

Koru & Ivy was born from the belief that aesthetic service providers deserve the same caliber of strategy, systems, and support that Fortune 500 companies have — without the complexity, the burnout, or the six-figure agency retainers.

$10M+

REVENUE

1,500+

COACHED

3

INDUSTRIES

1

TECH IPO

START YOUR JOURNEY

HOW IT WORKS

A Process Built for Your Freedom.

Koru & Ivy is modular by design. You're in control — of what you use, when you use it, and how fast you grow. No long-term contracts. No one-size-fits-all programs.

01

Choose Your Starting Point

Start with Tier 1 Foundations Mastery for just $99. No sales call required. No long-term commitment. Simply choose the level that matches where you are today and begin immediately.

02

Access Your 5 AI Bots

Your Custom AI bots are unlocked based on your tier. Foundations Mastery includes the Content Director and Meta Ads Strategist. Tier 2 and above add the Setter and Closer bots. Tier 3 adds the CEO Coach.

03

Work Through Your Modules

Each tier includes structured, self-paced modules designed to build your business systematically. You control the pace. You control the focus.

04

Add On What You Need

Tech Support, Meta Ads Audits, Content Creation, and CEO Coaching Calls are available when you're ready. You choose them. This is your business.

05

Ascend at Your Own Pace

When you're ready to scale, upgrade to Attraction Mastery or Acceleration Mastery. No pressure, no pushy sales tactics. The path is clear, the choice is yours.

Start Today — MacBook and latte on marble desk
Woman CEO recording content

No

LONG-TERM CONTRACTS

5

CUSTOMGPT BOTS

You

CONTROL EVERYTHING

THE NEXT STEP

Make It Happen. Shock Them All.

You've built the skill. Now build the business that matches it. Start for $99 — no long-term contracts, no pressure, immediate access to the AI tools and strategy you need to grow.

Start for $99

NO LONG-TERM CONTRACTS · CANCEL ANYTIME

$10M+

REVENUE GENERATED

5+

YEARS OF EXCELLENCE

5

AI BOTS IN YOUR CORNER

$99

TO START TODAY

GET IN TOUCH

Have a Question? We'd Love to Hear From You.

Not ready to start yet, or just want to learn more? Send us a message and we'll get back to you within 1–2 business days.